Dhamaadkii sanadkii hore, Fashion Nova ayaa cinwaano ka dhigtay sababtoo ah nooca dhaqsaha badan ee moodada ah ee $25 denim iyo $35 lebbiska velvet ayaa ka danbeeyay koox "shaqaale sir ah u qaata" kuwaas oo ka shaqeynayay warshad Los Angeles si ay u raadiyaan qiimo jaban, laakiin taasi waa dhab ahaan waa.Dharka Instagram-ka-dhar iyo qalabyada ay si xooggan u aqoonsadeen xiddigaha waaweyn sida Cardi B iyo Kardashian/Jenners.Marka loo eego warbixin Diisambar 2019 uu soo saaray New York Times, dharka Fashion Nova waxaa "laga soo saaray daraasiin warshado ah oo ku yaal [Los Angeles] waxaana lagu leeyahay boqolaal shaqaale ah 3.8 milyan oo doolar oo deyn ah."Qaar ka mid ah ayaa la sheegay inay Dadku ku bixiyaan $2.77 saacaddii bulaacadaha bullaacadaha.”
Tan iyo markii la aasaasay 2006, waxay ku guulaysatay wax badan oo taariikhda kun-sano ah, moodada nova (Fashion Nova) ee Koonfurta California, soo jeedinteeda dadwaynaha maaha mid cusub.Dhab ahaantii, waxay ka tarjumayaan shirkadaha kuwaas oo muddo dheer ku dhibtooday shirkadaha tafaariiqda ee xarumaha gudaha.Waligeed 21, kaas oo kacay, ayaa waxaa soo xigtay Waaxda Shaqada ("DOL") marar badan.s Qaybinta mushaharka saacadle iyo hab dhaqankeeda wax soo saar.
Markii "New York Times" ay sameeyeen bandhig cajiib ah, lataliyaha guud ee Fashion Nova wuxuu yiri: "Talo kasta oo ah in Fashion Nova ay mas'uul ka tahay bixinta mushaaraadka hoose ee dadka ka shaqeeya sumaddayada waa khalad."Isla mar ahaantaana, shirkaddu waxay sheegtay inay la macaamilayso in ka badan 700 alaab-qeybiyeyaal kuwaas oo hawshoodu ay tahay inay soo saaraan alaabooyin gaar ah oo iib ah, kuwaas oo "si adag u hoggaansamaya sharciga California."
Inkasta oo natiijooyinka DOL ay u muuqdaan inay si cad u muujinayaan mushaharka culus iyo xadgudubyada shaqada, laakiin kaliya haddii shirkadu ay si guul leh isugu dhejin karto sida dukaamada dharka, sheegashada Fashion Nova ee ah in ay waafaqsan tahay sharciga California waxay noqon kartaa mid sax ah.Iyo qalabyada, maaha soo saaraha.Farsamadani waa muhiim sababtoo ah waxay la macno tahay in shirkadaha iyo shirkadaha kale laga dhaafi karo mas'uuliyadda hoos timaada AB 633 (sharciga "milestone" anti-sweathop laws by California labaatan sano ka hor).
AB 633 waxa la dhaqan galiyay 1999. Ujeeddadeedu waa in laga hortago in la xado mushaharka warshadaha dharka ee California oo ay ka buuxaan dukaamada dhididka ah (halkaas oo inta badan warshadaha dharka ee Maraykanka ay ku yaalaan) in la xado.Shaqaale kasta waxay halkaas ku helaan mushaharkooda.Shirkadaha soo saara dharka ee ganacsiga la leh qofka, sharcigu wuxuu u muuqdaa hab rajo leh oo lagu baabi'inayo xad-gudubyada gobolka ee saameeyay dhammaan warshadaha dharka.
Si kastaba ha noqotee, tan iyo marinkii AB 633 (aad u xanaaqay shirkadaha moodada iyo dharka Californian), waxtarkeedu wuxuu ahaa mawduuca dib u eegista joogtada ah.Waxaa xusid mudan in sababtoo ah AB 633 waxay diiradda saartaa shakhsiyaadka "ay dhaawaceen kuwa dharka sameeya, shaqaalaha, qandaraaslayaasha, ama qandaraaslayaasha hoose ee ku guuldareysta inay bixiyaan mushahar ama faa'iidooyin", dhaqanka tafaariiqda (sida Fashion Nova) si adag u akhri sharciga.
Sida Hilda Solis, oo xubin ka ah Guddiga Kormeerayaasha Degmada Los Angeles (Xoghayihii hore ee Shaqada ee Mareykanka), ayaa tiri dhawaan: "20-kii sano ee la soo dhaafay, qaar ka mid ah tafaariiqda iyo soosaarayaasha ayaa sameeyay qandaraasyo hoosaadyo si ay uga gudbaan sharciga, si ay uga fogaadaan in loo kala saaro dhar ahaan. soo saaraha.Iyo ka fogaanshaha mas'uuliyadda [sida uu qabo AB 633], taas oo ka hortagaysa kumanaan ka mid ah shaqaalaha dharka ee Degmada Los Angeles inay dib u soo ceshadaan mushaharka la xaday."
Door muhiim ah oo ku saabsan habka kor loogu qaado soo saarista dharka la isku qurxiyo si loo hubiyo in shirkadaha hodanka ah ay ka baxsan karaan mas'uuliyadda?Waligeed21.Sida laga soo xigtay Los Angeles Times 2017, markii DOL ay wajahday dacwad DOL ah oo ku lug leh xadgudubyada shaqada iyo mushaharka ee silsiladeeda sahayda, weligeed 21 waxay ka faa'iidaysatay AB633.Si looga fogaado cawaaqibka sharciga ah, "Weligay 21 [si dabeecad ahaan u jiifa] tafaariiqda, maaha soo saaraha.", Sababtoo ah dhammaan wax soo saarka dharka iyo qalabka la iibiyo waxaa lagu sameeyaa meel ka baxsan silsiladda shaqaalahaSidaa darteed, qareennada shirkadu waxay ku doodeen in "ay ahayd (ugu yaraan) hal tallaabo oo u jirta warshadda Los Angeles."Dalabkeeda ayaa shaqeeyay: Sida laga soo xigtay warbixin ku taal Los Angeles Times, laga bilaabo 2017, "warshadaha harqaanka iyo kuwa wax iibsada waxay bixiyeen boqolaal kun oo doolar si ay u xalliyaan sheegashada shaqaalaha, iyo" weligood 21" maaha inay bixiyaan lacag sentilacag.”
Shirkado kale oo la mid ah ayaa raacay oo waxay u arkeen baylahda ay bixiso AB 633 inay tahay halbowlaha nolosha.
Xaaladdan oo kale, Senatka Gobolka California asal ahaan ma uusan hadlin.Senetarka Gobolka María Elena Durazo (María Elena Durazo) ayaa soo bandhigtay oo soo bandhigtay biil cusub Febraayo 2020. Iyo qandaraaslayaasha hoose) ayaa mas'uul ka ah mushaharka shakhsiyaadka la shaqaaleysiiyo.
Sharciga cusub (SB-1399), haddii si rasmi ah loo dhaqan geliyo, wuxuu buuxin doonaa daldaloolada AB 633 si looga hortago in tafaariiqleyaasha ay ka baxsadaan mas'uuliyadda mushaharka iyo xadgudubyada shaqada ee laga yaabo inay ka dhacaan saqafkooda hoostooda laakiin weli ku jira silsiladahooda sahayda..Ma aha oo kaliya, waxay si weyn u mamnuuci doontaa qaabka caadiga ah ee loo isticmaalo qaab-dhismeedka mushaharka tallaabo-tallaabo, taas oo ah in mushaharka la siiyo shakhsiyaadka iyada oo lagu saleynayo tirada alaabta ay soo saaraan, iyo nidaamka mushaharka saacadlaha ah waa in la qaataa.Isbeddelkan ayaa laga yaabaa inuu gacan ka geysto baabi'inta guud ahaan qaab-dhismeedka lacag-bixinta, taas oo u oggolaanaysa soo-saareyaasha inay iska ilaaliyaan mushaharka shaqaalaha degmada mushaharka ugu yar ee hadda socda oo ah $14.25.
Solis waxa uu tilmaamay in lagu qiyaasay 45,000 oo shaqaale dhar ah oo ku sugan Gobolka Los Angeles.Celceliska mushaharka shaqaalaha dharku waa $5.15 saacadii, saacadahooduna shaqadoodu waxay ka badan tahay 12 saacadood maalintii, saacada shaqadooduna toddobaadlaha ah waxay u dhaxaysaa 60 ilaa 70 saacadood.
Si kastaba ha ahaatee, marka lagu daro kordhinta qeexida wax-soo-saarka dharka si loogu daro midabaynta, beddelka qaabka dharka, iyo ku dhejinta calaamadaha dharka, sharcigu wuxuu sidoo kale u oggolaanayaa baarayaasha Xafiiska Dhaqangelinta Goobta ee Guddoomiyaha Shaqada ee Gobolka inay daabacaan tixraacyo inta lagu jiro silsiladda sahayda., Ma aha oo kaliya qandaraaslaha, si hay'adda awooda u leh ay awood u leedahay inay mas'uul ka noqoto "tafaariiqda".
Sharciga wali lama saxiixin, waxaana sharciga laga bixiyay jawaabo kala duwan.In kasta oo ay oggolaansho horudhac ah ka heshay Senetka Gobolka California ee Shaqaalaha, Shaqaalaynta Dadweynaha iyo Guddiga Hawlgabka ee May, oo ay dhawaan oggolaatay guud ahaan Golaha Guurtida ee Gobolka, shaki kuma jiro in ay la kulanto xakamaynta hay'ado kala duwan oo ay ku jiraan California Fashion.Ururku waa urur ganacsi oo xubnihiisa ay ku jiraan shirkado ay ka mid yihiin Dov Charney's Los Angeles Apparel, Alibaba iyo Topson Downs, iyo sidoo kale shirkado sharci oo caan ku ah iska caabinta Fashion Nova iyo weligood 21.
Ilaa hadda, sharcigan ayaa wali u baahan in ay ansixiyaan golaha sharci dejinta ee gobolka, ugu dambayna waa in uu saxeexaa Guddoomiye Gavin Newsom (Gavin Newsom) ka hor inta aan la ansixin.
Bixi oo samee koorsooyin xayeysiis si aad u barato macaamiisha sida loo isticmaalo… si loo sameeyo shandad gacmeedyada ugu caansan adduunka.
Saamileyda RealReal ayaa gudbiyay dacwad ka dhan ah maamulayaasha iyo agaasimayaasha shirkaddan dib-u-iibka ah ee qaaliga ah…
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